I was never a hardcore Green Lantern fan, but I can imagine how ridiculously pumped true GL fans will be in June of 2011 when the film hits theaters. Did it really take 23 years for a theatrical version of Watchmen to hit the silver screen? Shit, the rights to make a definitive Batman film were purchased from DC in 1979 and after enough scripts to fold up an entire origami model of Wayne Manor, the movie was finally produced and released 10 years later. Anticipation counts for something, but totally frustrating the shit out of your fans is a completely different story. I don’t mind waiting a couple of years for another Batman sequel, but if I have to wait 4 or 5 years I’ll be having flashbacks to the 8 year span of time that it took for WB and DC to grow enough cajones to release Batman Begins. They clearly wanted to be sure that the public had pretty much came to terms with 1997’s farce Batman and Robin. Finally, this brings me to my point, why the hell is DC Comics taking their sweet old time in rolling out a digital subscription plan?
Rather than living in the past and pandering to the old school of fans, DC desperately needs to commit itself to using the most cutting edge technology at all times. If there are so many readers out there who only want to buy print versions of their favorite comics, then why not produce both the hard copies as well as the digitally scanned issues? I’ve read some bullshit on the Internet that DC reps claim that they haven’t found the right method of presenting a comic book via the Internet. That’s funny considering you can find almost any popular comic available for download somewhere on the Internet. Collectors are nice enough to scan them in for archival purposes rather than alternatively finding an issue on eBay and paying a ridiculous $15 or $20 bucks for a comic with yellow pages.
What better way to reintroduce lesser known characters and bring superheroes to the forefront than by revolutionizing the way we read comics books? Making the comic book relevant again should be of paramount importance to the newfangled DC Entertainment. For the past few years, DC’s Zuda imprint has been their only foray into webcomics. The only problem with it is that the comics Zuda features are all original works, none of our favorite characters from say…Justice League or The Outsiders. It’s also a competition which provides independent artists and writers the opportunity to showcase their material. Think of it as the American Idol of DC Comics.
A true comic book fan merely wants an escape. They want to experience stories of their favorite heroes while being immersed in spectacular comic art. Personally, I could care less if I have the actual issue in my hand or not. It’s even better if I don’t because I have enough crap in my bedroom and I don’t need even more stacks of comics. My large screen computer monitor is a perfect way to enjoy a comic book, and it would sure make storing and organizing your collection a breeze. Many of us have learned to let go of albums, definitely shitcanned VHS and cassette tapes, and we’re even forgetting about CD’s, so why can’t we forego comic books? The best way of making a superhero eternal is to immortalize them on the Internet, or in a more modern fashion, make them available through an easy one click purchase on iTunes. As far as I’m concerned the fact that Marvel does offer digital subscriptions is a huge win for them. If DC Entertainment wants to compete on the same level as Disney/Marvel, they need to get in the game.