7-11 Archives - Sludge Central

What comes to mind when you hear the word Yoo-hoo? All I hear is Janosz Poha interrupting poor Oscar’s sleepy time when he dropped by Dana Barret’s apartment unexpectedly. “YOO-HOO!” What a jerkoff. Only if he came bearing gifts, such as a six pack of cold delicious Yoo-hoo in glass bottles then he’d be forgiven.

Recently a few coworkers and I got into a heated debate as to which chocolate beverage is better, Nesquik or Yoo-hoo. If you’re one of the folks out there who thinks “milk was a bad choice,” then you may not enjoy chocolate milk to begin with. In that case you may take a pro-Yoo-hoo stance since it’s not technically full fledged chocolate milk, but “drink.” During my days of lunchboxes and brown paper bagged lunches, a Yoo-hoo drink box was always there to bring my mouth some chocolatey happiness. The one characteristic of Yoo-hoo that I’ve always enjoyed over typical chocolate milk is that it never felt like it weighed me down, it wasn’t thick and creamy like drinking a can of paint. Yoo-hoo’s lighter consistency helped broaden its drinkability to more situations than your average chocolate milk.

Yoo-hoo’s origin goes way back to the 1920’s when Natale Olivieri and his family sold his Tru-Fruit beverages out of their grocery store in New Jersey. Soon, Olivieri came up with a method of making chocolate flavored drinks that never went bad thanks to a special bottling process that eliminated spoilage. So if you have old Yoo-hoo in your pantry, if it’s sealed it will never go bad! Boosting it’s stock even more, Yoo-hoo sticks to its Jersey roots as it operates a plant in Carlstadt, NJ.

Here’s one of my favorite Yoo-hoo commercials from the ’80s. It was pretty cheesy then, but now it’s classic.

As far as nutrition goes, Yoo-hoo offers more vitamins and minerals than Nesquik. In that contest, Yoo-hoo wins 7-5. Nesquik contains saturated fat and cholesterol while Yoohoo has ZERO in those categories. For the health conscious, Yoo-hoo is the better choice. Like Nesquik, Yoo-hoo offers a variety of flavors in addition to chocolate, but they are more of a challenge to find considering the hunt you need to embark on to find plain, original Yoo-hoo.

Baseball fans may jump on the Yoo-hoo bandwagon since legends Mickey Mantle and Yogi Berra have both hawked the drink. Simpsons loyalists know what Yoo-hoo is all about since Yoo-hoo promoted a sweepstakes in 2003 featuring The Simpsons, one of America’s longest running primetime shows.

For those who do consider artery clogging, mucilaginous milk to be refreshing, well there was always Nesquik or as I remember it…Quik. Can you even remember a time when Nestle wasn’t so egomaniacal that they didn’t feel the need to muscle their companies name into one of their products? It wasn’t until 1999 that Nestle Quik became Nesquik in the U.S and several other countries. Personally, I was fine with calling it Nestle’s Quik, I think it sounded better. Nesquik offers strawberry and vanilla varieties, and it’s still available in the classic powder mix.

Nowadays, Nesquik is widely associated with its yellow plastic bottles found in the refrigerated sections of 7-11’s and Quick Chek’s. Although, if you grew up in the ’70s or ’80s then you’re probably more familiar with mixing Quik powder into a glass of milk. Dane Cook’s bit about Nestle Quik’s “powdery magma” exploding in his face, and being all “hopped up on the Q” really sums up its appeal to children. My mom was always apprehensive to allow me to mix up some Quik, because something in her head told her it would be a disastrous event. She was usually right.

Points go to Nesquik for having a fairly cool bunny mascot. In a ridiculous move, the Quik bunny used to wear a “Q” on his shirt now wears an “N” to stand for Nesquik. The shit is still Quik!!! The f–king bunny needs a Q! The Nesquik Bunny also appears on the front of the Nesquik Cereal box which is something else Yoo-hoo doesn’t offer consumers. Nesquik cereal ain’t too shabby. Even if it’s similar to Cocoa Puffs, it’s got smaller balls, cocoa balls that is. Smaller balls aren’t the only indication that Nesquik cereal is basically a Cocoa Puffs knockoff, Sonny, the Cuckoo Bird is 50,000 times more insane that the non-threatening Quik Bunny. Talk about hopped up on the Q!

If you’re still undecided as to who should win this grudge match, take a further look at some Yoo-hoo and Nesquik related links:

OK so, I’ll admit that Yoo-hoo is lacking in the cool mascot department, especially one who happens to be really good at Atari and goes on adventures with Superman. Yoo-hoo has a lot of catching up to do in that category. May I suggest Dr. Janosz Poha?

Yoo-hoo’s official page

Creative Loafing’s blog The Daily Loaf has a fine post on how to make “The Hooville Martini,” a delicious sounding alcoholic concoction that incorporates Yoo-hoo.

Shawn Robare’s modern masterpiece at Branded in the ’80s: his discovery of what’s written on the underside of Yoo-hoo’s cardboard packing, its eventual conspiracy theory and the comic book it inspired.

Retro Planet’s Character of the week all about the Nestle Quik Bunny

5 Reasons Yoo-hoo Rocks My Socks, by Ken Tuccio

The Nesquik Bunny’s Bobblehead and plush doll

Nesquik’s official page

One of Quik’s best commercials, the bunny’s all strung out:

I went for a long walk downtown on Saturday night. It was a pretty nice night out considering how hot it was in the daytime. I figured I’d walk to the Quick Check to see if they had the new Monster Energy Coffee drink that I wanted to try. I began my trip with a glance at the New York City skyline. Far in the distance it glows like a majestic Oz. New York is no Oz, and neither is where I‘m about to go. As I walked down Main Street I thought about how I used to want to move out to California and live in San Diego. In fact, it didn’t seem like an option, I was set on moving once I finished college. Some of my friends always said they wanted to pack up and just move the hell out of here. I never thought of moving away to a different state as an escape, I felt there would be more job opportunities there. I never felt like I needed to “get out of this damn town.” I believed that it was pretty lame to stay in the same place my whole life. I never wanted to be “that guy.” You know, the middle aged guy who works jobs around town gathering shopping carts at the store and cutting grass all while reminiscing with the people in town about the old days. That same guy could tell you every one of his teachers names from High School and the score to every football game he played in. Or possibly a more realistic scenario, he wears a Metallica T-shirt and can tell you the in-s and outs of his Pontiac Firebird that he bought junior year of high school that he still drives. Thankfully, I’m not them but it is scary to think that it’s possible to become that way. Is it because they get trapped in their hometown forever? I don’t think so because I know many people who have strong familial ties to the town and the surrounding towns. My family isn’t from this town, in fact they’ve collectively lived in so many different towns that I can’t keep track. I thought about how time passed and that money and a realistic career kept me from ever moving so far away. I don’t feel that making the decision to not move away has made me any worse off though.

As I made my way under the route 9 overpass I noticed how much garbage decorated the dirt sidewalk. I thought “Why do we even have stretches of dirt sidewalk in a town with 100,000 people in it?” I quickly forgot about the garbage on the ground. Some low hanging tree branches presented my face with the always annoying spider web, and another, and even one more a few hundred feet further to get me pissed just enough. With the spider webs and the humidity I feel like I need to take 17 showers at this point.

I think I live in the only town that has convenience stores every 300 feet. 7-11didn’t have the drink I wanted so I moved along. The stores and restaraunts were closed and it seemed like a ghost town except for the cars. I looked into the windows of some of the places in the center of town and wondered “How do some of these places stay in business?” I rarely see anyone ever going into some of them. Next stop was Quick Check and again, no luck with the Monster coffee. I kept walking and noticed two Latina ladies passing me on the left. One of the girls said quietly “Hiii Papi” in a friendly fashion. I was surprised because I don’t think anyone has ever said that to me and inside, I was laughing. I walked about 200 feet away this time and stopped into, YES, ANOTHER QUICK CHECK! No luck again. I’m not kidding here people, there ARE that many convenience stores in our area. Watch the tram car please, Next Stop: Walgreen’s open til’ midnight! No Monster Coffee beverage. Bummer.

My journey was unsuccessful and it was time to make my way back home. I walked back down Main Street as a tall guy passed me on the right. He nodded his head and said “What’s up?” in a pretty upbeat manner. I said “what’s up” back and kept on my way. Shitty me was about to ignore him. It was an oddly good feeling to have people say hello to me at 11:30 at night when the streets are pretty empty. The idea I have when walking the streets aimlessly at night (or at any time or place for that matter) is that this person is going to mug me so please walk past me as quickly as possible. Does their friendliness make me feel like things are “getting better in the world?” Not really judging by the garbage all over the ground and that there are psychos that decide to shoot people like at Virginia Tech. Life isn’t so peachy keen, but for that hour and a half that I was walking the streets on a cool but humid night, I felt like things were good and it was my town. I felt like throwing a party in the middle of main street. This vibe of positivity didn’t end there. Not 2 minutes after the tall guy said what’s up to me the cars in the street stopped for a red light at the intersection. “YO JAY!” I heard a guys voice yell from a car that was waiting at the light. An old friend from high school recognized me and we started talking a bit. He asked if I needed a ride. I definitely looked like I was homeless or something. You can’t walk around late at night in cargo shorts and a Hanes T-shirt anymore and have people NOT think you are homeless. It’s a crime! I told him I was actually intentionally out walking and enjoying the night. He was telling me how he had National Guard duty early the next morning. We ended the conversation and I continued home. It crossed my mind how different it is walking through Times Square than where I just was. There was no hustle and bustle, no horns honking, no nasty odors, but I did have 3 people say hello to me. There were no flashy lights which I do enjoy, but I didn’t have someone hastling me for money or standing on a bucket preaching their good word to me. That’s pretty damn good if you ask me. I was able to take a leisurely stroll with no worries. I’m sure I’d be able to do that in say, San Diego, or Orlando, or anywhere else for that matter, but why? I’m already here. I’ve always been here. And, there’s like 6 convenience stores within walking distance! Let’s face it maybe I was embellishing but I in no way feel like shouting “I love this town!” like Ernie Hudson did in Ghostbusters, but I guess it’s a pretty damn good place.

7-11

Yoo-hoo vs. Nesquik (Vote for Your Favorite at the End of the Post)

Night Walk