Welcome to our new column,
Ad Jerseum: So much Jersey advertising it’ll make you vomit!
A marketing company would be hard pressed to find a more lush and ornate theater to film a commercial in than the Landmark Loews Jersey Theatre. Opened in 1929, and noted for being “the most lavish temple of entertainment in New Jersey,” The Loews Theater in Journal Square, Jersey City has hosted classic movie premieres, marathons, live music, and has also added commercials to its repertoire.
Geico recognized the beauty of this legendary theater and filmed a couple of commercials at the Loews Jersey. The company’s knack for creating memorable and effective TV ads is well defined. Their bank account must be on par with Scrooge McDuck’s because according to Wikipedia, Geico spent around $750 million dollars on advertising in 2007. Part of Geico’s clever catalogue are two commercials, one featuring Charlie Daniels, and the other featuring our favorite British gecko, Martin.
There are so many awesome events coming to The Loews Jersey, especially on March 19th-21st, 2010, when the Saturday Nightmares Horror Convention will take place! Please visit the official Loews Jersey website for their full schedule of events and ticket info.