McDonald’s Billboard after exit 12 on 287 North in NJ
“Toast Your Town” hardly sounds like a slogan to promote Big Macs. That’s because this time, Mcdonald’s isn’t pushing their burgers and fries. They are promoting their various “McCafe” specialty drinks and shakes via an ad campaign popping up throughout the Tri-State area. I’ve seen billboards from this campaign on major highways in New Jersey while there are also other local minded “Toast Your Town” ads around New York and New Jersey.
I pulled over and snapped a picture of this ad with the iPhone while driving on 287 Northbound. The billboard ad shows a hand holding a Frozen Strawberry Lemonade and toasting to “The Original Jersey Girl.” Perhaps I’m reading to deeply into it, but it seems to be attempting to appeal to the girls who lived in Jersey with big hair and listened to Bon Jovi and Skid Row in the ’80s. Oh wait, that was all of them. What I mean is, McDonald’s knows that many Jerseyans are fed up with shows like Jersey Shore featuring a couple of cast members who aren’t even from Jersey. How authentic! Now, if McD’s wanted to be really authentic they would start offering a Lime Rickey, a drink that’s become synonymous with Wildwood, NJ.
With a closer look you’ll notice there is a faint picture of the Statue of Liberty who is apparently the original Jersey Girl they are alluding to. Unfortunately, I have to put the kabosh on this whole idea because even after the hullabaloo that the island she sits on belongs to New Jersey, Miss Liberty is still technically a New Yorker.
As we learn in Anchorman
, milk is a bad choice to drink on a hot summer day, so I’m sure the Frozen Strawberry Lemonade that McD’s is touting in the billboard pictured above, is slightly better. It’s not my drink of choice, but it may be yours, so keep in mind that it packs in 250 calories and 65 grams of sugar, but also offers a whopping 154 mgs of Vitamin C.
What do you think? Are advertisements geared to your own home state or city more effective than those that aren’t? Does this make you want to rush out and buy a drink at McDonald’s?
“Bundle up!” not cheery. pissed. have to walk outside in 19 degree weather. shovel. scoop. toss. shovel. brush snow off car. get into car. residual snow falls onto seat. sit down, ass gets wet. turn car on. crank up defroster. get out of car. scrape ice off windshield. spray de-icer on windshield. begin to drive even though glass still fogged up. “Can’t be late for work!” obviously not smiling. roll down window. more snow falls into car. stick head out so I can see where I’m going. wonder why I don’t live here:
Believe it or not, I’ve been trying to track down a picture of this awesome billboard for a long time, but to no avail, until now. A few years back while on a train ride to New York City, I saw the same billboard as pictured above in Newark and thought it was one of the coolest beer ads ever. Corona ads have always taken a different approach from other beer brands. I praise Corona’s ad campaigns for making abundantly clear that they are a different breed than your average brew. This is cerveza. Sure, it’s easy to sell beer to frat boys. Bud, Miller Lite and Coors Light ads, all seem to say “I’m a masculine guy who loves sports and sexy women who love sports, now let’s get wasted!” Listen up, I’m not giving Corona props just because they were brazen enough to feature the Garden State in one of their ads, but they actually do present themselves in a more sophisticated light.
The regional aspect of this billboard accomplished more than what an average ad could. Back on that train ride, I took a glimpse of the billboard for a fleeting second but the image stuck with me. Momentarily, my mind was whisked away to the alluring, mysterious, and deserted island of New Jersey where beer runs from bathroom faucets and the warm ocean water is blue and the sand is soft and white. This visual only works for a few seconds until I abruptly flashback to what I actually have to deal with on a daily basis. In the winter, I wait about a minute and a half for my faucet water to become luke warm, so let me verify that no beer comes out. Then of course, our ocean water is usually frigid, which is more scary than refreshing even on sweltering days, and it’s dirty, nay, probably contaminated. The sand? Fuggedaboutit. Broken shells, cigarette butts, garbage, mashed up jellyfish, crab carcasses, used condoms; It’s all displayed for you like an unexpected putrid potpourri. You thought a vacation at the Jersey Shore was supposed to be all fried Oreos and Snookie? Ha. It’s a tough call but I’m going to say that Corona’s imaginary Jersey Island is intensely more appealing. I can envision myself right now relaxing on the beach, with my feet massaged into the soft white sand and the only thing I might have to defog is my sunglasses.
*A big thanks goes out to Michael William Sullivan for taking this perfect shot of the Corona Billboard. I’ve gone to several lengths to get a hold of this ad directly from Corona and the ad agency who created it, but neither were helpful. It would seem that presenting an ad on a blog could only mean free advertising for the product, right? Maybe next time when The Sexy Armpit knocks on their door they’ll give up the goods. Check out all of Michael William Sullivan’s excellent photography here at his Deviant Art page
Welcome to our new column,
Ad Jerseum: So much Jersey advertising it’ll make you vomit!
A marketing company would be hard pressed to find a more lush and ornate theater to film a commercial in than the Landmark Loews Jersey Theatre. Opened in 1929, and noted for being “the most lavish temple of entertainment in New Jersey,” The Loews Theater in Journal Square, Jersey City has hosted classic movie premieres, marathons, live music, and has also added commercials to its repertoire.
Geico recognized the beauty of this legendary theater and filmed a couple of commercials at the Loews Jersey. The company’s knack for creating memorable and effective TV ads is well defined. Their bank account must be on par with Scrooge McDuck’s because according to Wikipedia, Geico spent around $750 million dollars on advertising in 2007. Part of Geico’s clever catalogue are two commercials, one featuring Charlie Daniels, and the other featuring our favorite British gecko, Martin.
Charlie Daniels should have performed “The Devil Goes Down to Jersey!”
Martin the Geico Gecko gives the hard sell in the lobby of the Loews Jersey Theatre:
There are so many awesome events coming to The Loews Jersey, especially on March 19th-21st, 2010, when the Saturday Nightmares Horror Convention will take place! Please visit the official Loews Jersey website for their full schedule of events and ticket info.