AD JERSEUM 19: That Gekko Grabs Some Free Advertising with his Foam Finger!

Posted on by sexyarmpit
So Much New Jersey Advertising, It’ll Make You Vomit!
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“So, what brings ya to Jersey?” a driver of a car on the New Jersey Turnpike asks his passenger in the back seat. Sitting contently is none other than the Geico gekko, who goes on to brag about how his company Geico is the number one car insurance company in the Tri-state area.

He then pulls out an extremely tiny foam finger to bestow his appreciation on this New Jerseyan for helping to gain this milestone. The driver accepts it and is left dumbfounded. All he can say is “That’s great.” Although this commercial wasn’t the funniest of Geico ads, the gekko always amuses me. I find it surprising at how many people tell me that can’t stand this little limey bugger! He’s a good dude, cut him some slack.

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I hate giving free advertising to giant companies like this, but it’s impossible for me not to throw some attention at this crisp eating mascot since he winds up in New Jersey quite frequently. In fact, the Geico Gekko was previously the subject of the first ever installment of our Ad Jerseum column way back in 2010! You can read about the Gekko at the Loews Jersey Theatre in Jersey City, NJ right here!

*Thanks to Miss Sexy Armpit for letting me know about this one!

www.SexyArmpit.com

Ad Jerseum 1: Geico Gecko Inside Loews Jersey Theatre

Posted on by sexyarmpit

Welcome to our new column, 
Ad Jerseum: So much Jersey advertising it’ll make you vomit!

A marketing company would be hard pressed to find a more lush and ornate theater to film a commercial in than the Landmark Loews Jersey Theatre. Opened in 1929, and noted for being “the most lavish temple of entertainment in New Jersey,” The Loews Theater in Journal Square, Jersey City has hosted classic movie premieres, marathons, live music, and has also added commercials to its repertoire.

Geico recognized the beauty of this legendary theater and filmed a couple of commercials at the Loews Jersey. The company’s knack for creating memorable and effective TV ads is well defined. Their bank account must be on par with Scrooge McDuck’s because according to Wikipedia, Geico spent around $750 million dollars on advertising in 2007. Part of Geico’s clever catalogue are two commercials, one featuring Charlie Daniels, and the other featuring our favorite British gecko, Martin.

Charlie Daniels should have performed “The Devil Goes Down to Jersey!”
Martin the Geico Gecko gives the hard sell in the lobby of the Loews Jersey Theatre:

There are so many awesome events coming to The Loews Jersey, especially on March 19th-21st, 2010, when the Saturday Nightmares Horror Convention will take place! Please visit the official Loews Jersey website for their full schedule of events and ticket info.

www.SexyArmpit.com