Ad Jerseum 12: More McDonald's Billboards

Michelle Obama recently hailed McDonald’s efforts to make Happy Meals healthier. The Sexy Armpit has also hailed McD’s recently for it’s regional “Toast Your Town” marketing campaign. Although the last McDonald’s billboard I spotted was a bit convoluted (read this link), the two latest McDonald’s Toast Your Town billboards I found are pretty damn cool.

New Jersey’s coastline stretches for nearly 130 miles, but The Garden State is far from tropical. It’s safe to say that any palm tree you see is either of the cheesy fiber optic variety, a blow up pool decoration, or imported from a warmer state. Considering that we constantly get pummeled with blizzards in the winter, the idea of a drink that can make us feel more tropical or exotic here in NJ is welcome. All I have to do to feel tropical is buy a fruity drink from McDonalds? Will the Mango Pineapple Fruit Smoothie automatically transport me to an exotic island? Obviously a mere smoothie won’t whisk you away on a $10,000 dollar getaway to Hawaii, but perhaps Long Beach Island will be in your future? I bet they also recommend the tanning salon for the full effect.

I have to hand it to the McDonald’s marketing team for utilizing the localized ad concept. It’s an effective way to reach groups of people in specific regions. Most of the nationwide McDonalds ads are fairly generic and aren’t very impressive, so these are at least more entertaining. They must be, especially since I felt they were worth a follow up blog post.

The “pumping fists not gas” line has previously appeared on t-shirts and bumper stickers.

A large iced coffee at McDonalds probably would make me want to pump my fists, but not because I want to be mistaken for a guido, more because I would be insanely hopped up on caffeine.

If you read the last installment of Ad Jerseum, you will probably agree that despite whatever controversy exists between New York and New Jersey, The Statue of Liberty is simply not a symbol of New Jersey. People associate Lady Liberty with New York and naturally, the entire United States. I would say more people think of guidos when they hear “New Jersey” mentioned. It’s unfortunate that thanks to MTV’s hard-on for guidos, New Jersey may never overcome that association. Regardless of it being a negative association or not, I’ll admit that the second I saw the words “fist pump” the ad had my attention. I can’t believe fist pumping is as part of New Jersey as plastic surgery is to California. Yay stereotypes!