Steve Gelenter’s Boardwalk Empire/Monopoly parody T-shirt Design
The incomparable artist Tom Krohne aka @Monsterfink recently tweeted about how awesome the ShirtPunch.com site is. Until reading his tweet I had never heard of it so I typed it in and what I found was not just a typical ironic t-shirt store.
Shirt Punch offers a new t-shirt every day and once each shirt is sold out…they’re gone FOREVER! That’s a cool concept since it makes the shirts more rare and original rather than having the chance that every other person has the same t-shirt. Artists can sign up and submit their art and also make a commission off the sale. In today’s case, New Jersey artist and graphic designer Steve Gelenter of CoDdesigns came up with one of the coolest t-shirt designs ever in our NJ T-shirt column.
His Boardwalk Empire parody incorporates the Monopoly connection to Atlantic City. The Rich Uncle Pennybags is modeled after Nucky Thompson while underneath the graphic there’s a quote that reads “When the bankers weren’t looking the outlaws became kings!”
Steve changed the name of some of the properties including Atlantic City Boardwalk in place of simply Boardwalk, Capone’s Place instead of Park Place, Chalky’s Tax (named after Chalky White) instead of Luxury Tax, and it’s all accented by the crime scene outline of a dead body. Unfortunately his design sold out in no time so all we can do now is beg for him to sell it elsewhere!
For last year’s premiere of HBO’s Boardwalk Empire, the ad campaign was seen all over Atlantic City. The series of posters for the first season were beautifully painted and appeared in magazines, blogs, and naturally, along the boardwalk in Atlantic City. You might have also seen these posters while you were baking on the beach because they were all over the pier.
Not too long ago Miss Sexy Armpit and I saw a couple of billboards for the 2nd season of Boardwalk Empire on the Atlantic City Expressway. These were more of a viral type ad campaign in contrast to the lavish artwork used in the 1st season’s campaign. The Atlantic City Beautification Project is a bit of a ruse if you don’t bother to look at the rest of the billboard. Since Atlantic City has actually made progress in beautifying it’s central area with new landscaping, upscale outdoor shopping, various restaurants, and Jay Z’s 40/40 Club, one might think that the A.C Beautification Project was a real municipal initiative. Either way, the ad indicates that we have Nucky Thompson to thank for it.
When seen from your car before you split off to go to your casino, this smaller version of the billboard is even more realistic. It’s like one of those homemade signs stuck in someone’s lawn promoting a candidate for a spot in the local government. Props to HBO for another cool localized ad campaign. The only thing that could make it feel more real is if it said Nucky Johnson!
What’s most likely the furthest thing from your mind when visiting Disney World: New Jersaaayyyy. The idea of taking a trip to Disney World is usually to get away from all the hustle and bustle. But, as many times as I’ve been to the happiest place on earth, I never realized that one of Disney’s deluxe resorts is inspired by early 20th century Atlantic City and Ocean City NJ. So much for a magical getaway from The Garden State!
It seems the mouse house capitlized on their own “Boardwalk Empire” nearly 15 years before HBO aired their period drama. Opened in 1996 and located near Epcot and Disney Hollywood Studios, The Boardwalk Inn and its boardwalk have been compared to shore towns along the Northeastern coast of the U.S in the 20th century, but Disney specifically mentions Atlantic City in the description on their website.
The Boardwalk itself is an actual stretch of boardwalk on Crescent Lake built in the style of Coney Island and Atlantic City in their heyday. The Boardwalk features unique shops, restaurants, and the only microbrewery in Walt Disney World. Also, one of the restaurants is the ESPN Club, a modern sports bar. Got to give Disney points for accuracy. There’s a couple of things you’ll never have a problem finding in New Jersey: beer and sports bars.
Trip Advisor reviews for The Boardwalk resort are pretty high, but one complaint seems to come from people who stayed in rooms overlooking the actual boardwalk. Noise from Disney’s Boardwalk is common since occasionally there are bands playing. There’s also a boat that will transport you to the nearby parks and it blows a horn when it pulls in to the dock located on the boardwalk. If none of that bothers you then you might want to stay there on your next Disney adventure.
From the Disney World website:
“Disney’s BoardWalk Inn is a Disney Deluxe Resort that captures the charm, whimsy and elegance of 1940s Atlantic City. Sitting along a boardwalk packed with amusements, the Resort offers dynamic views of activity below and of the glittering waters of Crescent Lake.”
“Stroll along Disney’s BoardWalk during the day to explore the unusual shops and restaurants. When the sun cools down, the nightlife heats up with street performers, food vendors, midway games and lots of live entertainment.”