Ad Jerseum 11: McDonald’s Toast To Jersey Girls

McDonald's Jersey Girl Billboard
McDonald’s Billboard after exit 12 on 287 North in NJ


“Toast Your Town” hardly sounds like a slogan to promote Big Macs. That’s because this time, Mcdonald’s isn’t pushing their burgers and fries. They are promoting their various “McCafe” specialty drinks and shakes via an ad campaign popping up throughout the Tri-State area. I’ve seen billboards from this campaign on major highways in New Jersey while there are also other local minded “Toast Your Town” ads around New York and New Jersey.

I pulled over and snapped a picture of this ad with the iPhone while driving on 287 Northbound. The billboard ad shows a hand holding a Frozen Strawberry Lemonade and toasting to “The Original Jersey Girl.” Perhaps I’m reading to deeply into it, but it seems to be attempting to appeal to the girls who lived in Jersey with big hair and listened to Bon Jovi and Skid Row in the ’80s. Oh wait, that was all of them. What I mean is, McDonald’s knows that many Jerseyans are fed up with shows like Jersey Shore featuring a couple of cast members who aren’t even from Jersey. How authentic! Now, if McD’s wanted to be really authentic they would start offering a Lime Rickey, a drink that’s become synonymous with Wildwood, NJ.

With a closer look you’ll notice there is a faint picture of the Statue of Liberty who is apparently the original Jersey Girl they are alluding to. Unfortunately, I have to put the kabosh on this whole idea because even after the hullabaloo that the island she sits on belongs to New Jersey, Miss Liberty is still technically a New Yorker.

As we learn in Anchorman, milk is a bad choice to drink on a hot summer day, so I’m sure the Frozen Strawberry Lemonade that McD’s is touting in the billboard pictured above, is slightly better. It’s not my drink of choice, but it may be yours, so keep in mind that it packs in 250 calories and 65 grams of sugar, but also offers a whopping 154 mgs of Vitamin C.

What do you think? Are advertisements geared to your own home state or city more effective than those that aren’t? Does this make you want to rush out and buy a drink at McDonald’s?

Pirates of The Caribbean: On Jersey Tides

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Avast all these negative reviews! The critics are scallywags! Aye, if you’re a swashbuckler yourself then I’ll stake my last swig of rum that you won’t be disappointed in Disney’s Pirates of the Caribbean: On Stranger Tides. Grab your wench and make way for the theater!

The fast paced, action packed opening scene includes Captain Jack Sparrow salivating over a pastry. Pirates eat pastries, and wash them down with rum it’s simple as that. They also get advice from Keith Richards, and yes, he’s back! Depp is also back in top form as Captain Jack Sparrow, a character I never get bored of watching. This time the journey involved the fountain of youth, and standing in the way is Blackbeard (Ian McShane). On Stranger Tides allows Sparrow to be funny, heroic, and yet still underhanded because after all, he’s a pirate! I even drew a comparison to Teen Wolf of all films. Sparrow balanced atop moving carriages through a town during the opening sequence just like Styles did on top of Howard’s Hardware van. Styles was a bit of a pirate wasn’t he?

In a twist that I found pretty damn cool, we find out that Captain Jack corrupted a young girl while she was in a convent years back and now she’s out for revenge. Penelope Crews plays the spunky Angelica, a fiery female pirate who was once spoiled by Sparrow. Depp and Crews chemistry was the highlight of the film and I’d like to see more of it in this series. With Depp pushing 50 and Crews pushing 40, both actors look like they went through a real life fountain of youth. Crews was a perfect casting choice to help extend this franchise and I do hope to see her in future installments. HINT: If you wait until after the credits role you’ll see a clip featuring Angelica and who she might set her eyes on in the next film.

As for the 3-D effect, it was not overdone. I forgot I even had the IMAX 3-D glasses on for the majority of the movie. I thought it would be a sword jabbing fest. Like in most 3-D movies that feature swords, they only jutted out toward the audience a few times. The half underwater scenes were superb. You know those scenes when only half the camera is submerged underwater? In this film that effect seemed so real that it made me feel like I was actually underwater. But beware, you will need your sea legs for one scene though. Captain Jack and Barbossa meet inside of Ponce de Leon’s ship which is stuck up on top of a mountain. As they attempt to duel they realize that the ship begins to sway back and forth as they move. This balancing act scene may indeed make you sea sick and they aren’t even in the ocean!

Entertainment Weekly reviewer Owen Gleiberman writes in his review that he had began to wish that “…Russell Brand had been handed the role of Jack Sparrow.” Wow, what a moronic comment. If you want a movie that’s a total mockery then you can get Brand. Swapping Brand for Depp is an insult. Depp is an infinitely skilled actor while Brand is a decent comedian who only half of the U.S can tolerate.

I don’t know what critics are expecting out of these movies. I got everything I expected and more out of the film. They’ll rant and rave about how amazing Toy Story 3 was, yet pan an adventurous and highly entertaining Pirate film with Johnny Depp. Doesn’t make sense. Will the Pirates franchise ever release another film as good as the first one? I doubt it, but that doesn’t mean they can’t be a close second, which is what On Stranger Tides is. And for those critics who complained that it was too much like the other films, I disagree. There were so many aspects of this installment that set it apart from the rest. First off, the mermaids were ridiculously awesome and their scenes will take you by surprise. These are not the Daryl Hannah type of mermaid you’re accustomed to. All the excitement is accented by the outstanding musical score. I didn’t think it was possible to improve upon the rousing musical score of these films, but they did. Hans Zimmer contributes another stellar soundtrack.

Read about Pirate activity in NJ:

Lady GaGa Likes THE BOSS

[youtube http://www.youtube.com/watch?v=2Zz5wxYj7RY?rel=0]
Lady GaGa’s enthralling Monster Ball Tour stopped at the Prudential Center in Newark on April 22nd, 2011 and The Sexy Armpit was there to witness the spectacle. Since I previously saw GaGa in Atlantic City, I wasn’t surprised when I saw her dramatic Monster Ballads type performance of “You and I,” during which she pounded away on the keys of her flaming piano, even occasionally foregoing her fingers to use her stiletto heel. She usually dedicates “You and I” to someone and this night it went out to her grandfather, a New Jersey native. I’m glad that YouTube member music4life324 captured GaGa’s intro to this song because here GaGa elaborates on her other associations with New Jersey. GaGa always makes it well known that she’s from New York, but it’s interesting to see how many New Yorkers have plenty Jersey connections as well.
Even several years after her debut, GaGa is still winning fans over. Recently, HBO premiered their presentation of The Monster Ball Tour taped at Madison Square Garden. Even the queen of glam rock on the Internet, Allyson from Bring Back Glam recently described GaGa’s latest video for “Judas” as “Metal,” and I fully agree. Of course there was a barrage of comments left on her post, many of which took exception to putting the pop icon in this category. Unfortunately, there aren’t many rock or metal bands who are badass enough to be called METAL nowadays! Isn’t it sad when our pop icons have more metal attitude in their petite 5’1 firecracker of a body than most actual metal bands today? I’ll take GaGa’s stiletto heels, pyro, and exposed butt cheeks any day.
It’s also pretty cool to know that GaGa knows who the BOSS is and I’m not talking about Judith Light. Many of the tracks on GaGa’s latest album “Born This Way” (available today) are influenced by Bruce Springsteen. She even had “The Big Man” Clarence Clemons do a guest spot on “Edge of Glory.” The following GaGa quote from an article on Billboard.com is taken from an upcoming MTV documentary, Inside the Outside, airing 5/26:

“Springsteen had such an influence on our home,” she says. “My father gave me, I believe it was for Christmas, a Bruce Springsteen songbook for the piano and on it was ‘Thunder Road,’ which is my favorite Bruce Springsteen song. My dad said, ‘If you learn how to play this song we will take out a loan for a grand piano, a baby grand.’ So I remember it was the hardest thing for me. I was playing these huge (classical) pieces, like 15 pages long, … and then there was this Bruce Springsteen song. I opened up the book and there was like chords, guitar chords. I was so confused. I didn’t understand it, so I just started to read it and eventually, eventually I got it down.” – Lady Gaga Reflects on Springsteen Influence for ‘Inside the Outside’ Doc by Phil Gallo 5/18/2011 Billboard.com

NJ/NY KISS Expo Video Recap by Matt Porter!

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My man Matt Porter, video creator extraordinaire, has came through yet again with a killer video recap of the KISS EXPO that happened last weekend in Somerset, NJ. Matt has rectified the issue of the Expo being referred to as the New York/New Jersey KISS EXPO, renaming it the NJ/NY KISS EXPO. I somehow feel partly responsible for that HAHA! Since I couldn’t be there this time, the video is an excellent substitute. Thanks Matt! Go over to his YouTube channel and LIKE the video!

New Jersey’s Great Pop Culture Moments Vol.55: Nearing Grace

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Scott Sommer’s 1979 novel Nearing’s Grace may have had more impact back then, especially to a young teen male audience. I would wager that more male teens read books back then, before being inundated with computers, video games, and porn in the mid ’90s. The 2005 film adaptation Nearing Grace is set in South Orange, NJ, so as Dr. Evil would say, I’m going to “…throw it a frickin’ bone.” All you need to know about this film lies in that cheesy, overused, but awfully accurate movie description, “a coming of age tale.”

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It’s 1978 and Henry Nearing is a teen coping with the loss of his mother. Since his father and brother are drinking and abusing drugs to cope with her death, the only shoulder he has to lean on is the girl next door. Ashley Johnson, the actress who made me want to plant the remote control into my skull as little Chrissy Seaver on Growing Pains, plays Merna, a girl who adores Henry. She’s his loyal friend and has always been there for him, but Henry’s got a boner for Grace (Jordana Brewster of Fast and the Furious) who he thinks is hot, mysterious, and exciting, but is basically a total skank. Look, we all make the mistake of falling for the wrong person, Henry was just thinking with his dick.

The story was not compelling which translated to a bland film. It’s hard to blame director Rick Rosenthal (Halloween II, Halloween Resurrection, Smallville) since the film seems to be faithful to the novel. Even though I’ve never read the book, the entire film gave me a sense that it had to have been based off a book. I wanted desperately for the film to be one of those cool undiscovered gems, but it lacked a certain edge that other films and TV shows set in the ’70s have. For instance Almost Famous, Dazed and Confused, and even That ’70s Show, all evoked the vibe of that era. I’m not the only one who felt this way. In an October 16th 2006 review, Morgan-23 on IMDB “…didn’t feel one way or another about it.”

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Nearing Grace does offer a heartwrenching performance by David Morse (Disturbia) as Henry’s father, and the kid from BIG, David Moscow, seemed to be channeling Jeff Spicoli as Henry’s stoner brother. The real highlight of the film is the fantastic soundtrack. Unfortunately it doesn’t rescue this film from the depths of downerville. You’ll hear The Kinks, The Ramones, Tommy James and The Shondells, and The Velvet Underground among other bands.

For a teen drama set in the late ’70s Nearing Grace is everything it sets out to be. The only thing it’s not is fun. I would recommend this one only if you were an angsty teen back in the late ’70s OR Jordana Brewster gives you rumblings in your utility belt. And for those interested in the New Jersey aspect of the film, it’s very slight and lacks authenticity because it was actually filmed in Portland, Oregon.

NY/NJ KISS EXPO…in NEW JERSEY OF COURSE!

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I’m already pissed off about Blogger yanking my last post after their 24 hour outage so the snubbing of NJ in the KISS EXPO name hasn’t helped. Yet again New York has been given top billing over New Jersey. We’re now AFTER the forward slash. It’s like “Oh yeah, and New Jersey you can come too!” Even though the name of the event is the NY/NJ KISS EXPO, it’s clearly taking place in Somerset, New Jersey, more than 40 miles away from New York City. We’re used to stuff like this happening so I’m just ranting about because I’m not going to be able to make it to both the KISS EXPO and the FULL MOON FILM FESTIVAL which is happening later today at the Forumn Theater in Metuchen, NJ.

Check out the video posted above created by my friend Matt Porter. He’s a master at making videos, especially KISS related ones! I know he’ll be there and he’ll give me an inside scoop. I wanted to go to both events today but my mind is telling me yes and my wallet is telling me NO! Chances are if I went to the KISS Expo I would’ve dropped lots of dough. If you’re going, I hope it’s a CRAZY NIGHT and have a COLD GIN for me. Ahh, I couldn’t resist!

KISS EXPO – TODAY
Crowne Plaza Hotel
110 Davidson Ave
Somerset NJ 08873

NJ T-Shirt Tuesday 77: New and Improved Sexy Armpit T-Shirts!

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People always ask me “Jay, when are you making more Sexy Armpit T-Shirts?” It’s not like T-Shirts grow on trees people! A lot of work goes into creating a decent looking t-shirt and I’m no graphic designer by any means. Luckily, with sites like Cafe Press, Zazzle, and Red Bubble, it’s possible for anyone to create their own tees. A few years back, I whipped up the first ever batch of Sexy Armpit t-shirts through Custom Ink. Although they were fairly reasonable, creating the t-shirt through them wasn’t the easiest process.

Custom Ink charged extra for how many different ink colors a shirt has. This is how they soak you. It also forces people into taking necessary colors out of their graphic, therefore creating a crappy low budget looking t-shirt. I had to compromise the integrity of my graphic because I couldn’t afford to print up shirts with the logo as is. Custom Ink’s customer service group was excellent and they offer discounts if you order in bulk as well as if you agree to have their website printed on the back of your t-shirt in an average size font. But because of all these issues I decided to go elsewhere this time around.

I figured it was about time to at least have t-shirts available if someone wanted one. As you all know, I’m a t-shirt fiend and always have been, so I would actually wear a t-shirt with my own blogs logo. I created this new t-shirt through Red Bubble and I can honestly say that this tee has improved in every way possible. The logo is bigger and clearer with more accurate colors and you can also choose from any different color you want. Besides a regular tee and a v-neck, there’s also the option of ordering a girl’s baby tee style, a long sleeve t-shirt, as well as a hoodie.

Several years back, I gave out the first round of Sexy Armpit t-shirts away for free, solely as promotional items. The problem with that is, custom t-shirts are really damn expensive! I can’t afford to buy a bunch of these shirts so I tried to keep the prices low by taking almost half of what the average markup is. This translates to me not making much back on each tee. I wish these shirts could be a lot more reasonable because then more people would be apt to buy one, but above all, it is indeed a cool looking t-shirt. Not only fans and friends of this blog will like wearing it, but also fans of The Garden State and all things Jersey.

Chiller Theatre Spring Spooktacular 2011 – All Weekend Long!

Chiller Theatre Spring 2011
THIS WEEKEND, The Sexy Armpit will be attending Chiller Theatre’s Spring Spooktacular Toy, Model, and Film Expo. If it’s not too crazy I’ll be posting updates on Twitter @sexyarmpit. For the pop culture fanatics out there, the guest list is pretty amazing this time around. In the past couple of years, for various reasons, Chiller Theatre has gained a bad reputation amongst fans and bloggers. I’m not even clear as to why, but I get that impression every time I ask people if they will be going to the next Chiller con. I’ve been going to Chiller for years ever since my Dad brought me to my first one and it’s always a good time. The convention will be going on Friday through Sunday but make sure to visit www.chillertheatre.com for all the details!
Parsippany Hilton
One Hilton Court
Parsippany, NJ 07054

NJ T-Shirt Tuesday 76: Charlie’s Corner

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The online t-shirt shop Shirts With Balls has gone exclusively eBay in order for the owner to pursue their political thrash metal band…sounds like the next pilot to tank on ABC. The store once carried vintage style t-shirts from random bars in New Jersey. And, because I am a total weirdo, I saved a t-shirt pic from their site back when it was on sale. This one is from Charlie’s Corner, a bar in Secaucus that has been raked over the coals on the Internet. I’ve never drank at Charlie’s Corner and I don’t think I will anytime soon, but it was still amusing reading up on the place.
Here is what some sites and reviews have said about Charlie’s Corner: 
*Beware these aren’t from Peter Travers:
“The beer selection is white trash approved, the staff are a bunch of skanks…” 
– tluv80 at city search
“If you saw the kitchen area you’d just as soon eat out of the toilet and cut to the chase.” 
– tluv80 at city search
“The waitresses are practically hookers” – clubplanet.com
“…Good parking…” – liltbones at city search